Aura is AI-powered protection that empowers people of all ages to thrive in an increasingly connected world.

My mission as VP of Creative was to give Aura a brand upgrade that was smart, simple, and ready for anything. I brought in Red Antler to cook up future-proof principles and a winning position, while I personally oversaw the creation of all brand guidelines, working in partnership with product, marketing, and the executive team.

Scope included wordmark, color palette, typography, illustration, iconography, design systems, brand guidelines, websites, and all supporting marketing assets.

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Role: VP of Creative
Client: Aura