To launch Aura’s sponsorship of the Minnesota Timberwolves as official NBA jersey patch partners I oversaw the creative direction of a launch video and supporting photoshoot, starring Timberwolves MVP Anthony Edwards.

I managed NBA and agency partners in the development of a bespoke Aura logo optimized for legibility on TV and in-stadium broadcasts. Additionally my team created a range of supporting materials, including press conference step-and-repeats, in-stadium digital signage, and floor graphics.

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Role: VP of Creative
Client: Aura / NBA