To announce Aura’s multi-year partnership with Robert Downey Jr. I oversaw the creative direction of viral announcement video and supporting photoshoot starring the Hollywood actor.
The spot, titled “Role of a Lifetime” shows Downey in an audition-style parody as he playfully expresses the goals of the partnership. The 2-minute video, launched ahead of media appearances on Good Morning America, and at SXSW, was created in collaboration with DDB San Francisco and Cut.
“I've played a lot of roles in my lifetime, but none more important than my latest. Online crime is an American crisis that requires an innovative solution. Aura is that solution. That's why I'm proud to partner with them. To learn more, check out my audition for the role of a lifetime!“ — Robert Downey Jr.
Role: VP of Creative
Client: Aura