Led user experience redesign of popular real estate media brand Brownstoner.
Brownstoner began as a Brooklyn-based real estate blog 2004 and quickly grew to become one of the most visited real estate sites in New York City. In 2017, after acquisition by Blank Slate Inc., Brownstoner underwent a rebrand, launching a monthly printed edition and a totally redesigned website.
Over a period of three months I partnered with internal product, editorial, and executive teams on the redesign of the user experience, refreshing the brand and UI. I directed a team of designers and external developers on implementation and QA of new UX for mobile and desktop.
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Role: Creative Director, Lead Designer
Client: Blank Slate Inc.