CarGurus isn't just America's most popular car shopping site; it's where trust meets the road.

When they revamped their brand guidelines for ultimate transparency in 2024, their digital experience needed a major pit stop.

Leading the charge, I partnered with their rockstar product, marketing, and engineering teams to completely overhaul cargurus.com and their flagship app. Navigating a complex back-end, this design was more than met the eye. Rigorous A/B testing paved the way for the 2025 launch of a trust-focused, transparent user experience.

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Role: Creative Director, Design Lead
Client: CarGurus