CarGurus is America’s most visited car shopping site, focused on consumer trust and pricing transparency. Following a company-wide brand refresh in 2024, their core digital platform required a comprehensive redesign to align with the new brand guidelines.

Execution & Impact
As brand and creative consultant, I partnered with CarGurus product, marketing, and engineering leadership to overhaul cargurus.com and their mobile app experience. Working within a complex backend architecture, I led the UX/UI redesign to streamline navigation, improve clarity, and reinforce user trust across key customer touchpoints. Through iterative prototyping and rigorous A/B testing, we validated design decisions ahead of a successful 2025 platform-wide launch.

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Role: External Brand & Creative Consultant, Creative Director, Design Lead
Client: CarGurus