Brand identity for KARMA, a pay-wall media platform for the business-minded millennial, featuring original video programming and content focused on investing, innovation, and social impact.

Working closely with KARMA CEO and senior leadership team, I developed the brand system for the platform. Inspired the penrose triangle, the mark conveys the complexity of investing with social impact.

This was a ground-up brand build. I dove deep with leadership and staff to nail their market vibe, future dreams, and success metrics. Then, I unleashed a range of brand concepts, fine-tuning everything from fonts to icons based on their feedback. The grand finale? Presenting the full brand system to the executive team and international board – and getting the green light!

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Role: Creative Director, Brand Strategist
Client: Timeless Media