Brand identity for Karma, a pay-wall media platform for the business-minded millennial, featuring original video programming and content focused on investing, innovation, and social impact.
Working closely with Karma's CEO and senior leadership team, I developed the brand system for the platform. Inspired the penrose triangle, the mark conveys the complexity of investing with social impact.
The project involved developing the brand from scratch. I worked with leadership and staff to fully understand the brand’s market position, it’s future goals, and project KPIs. I then presented a range of brand solutions to the leadership team, gathering feedback and honing typography, color and iconography. Finally I presented the brand system to the executive team and international board of directors.
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Role: Creative Director, Brand Strategist
Client: Timeless Media