KARMA is a paywalled media platform for business-minded millennials, delivering original video programming and content centered on investing, innovation, and social impact.

Brand Strategy & Design
Working directly with the CEO and senior leadership, I established the platform’s brand identity from the ground up. Through workshops with leadership and key stakeholders, I defined the brand's market positioning, long-term vision, and core requirements to inform initial design concepts.

Execution & Delivery
Inspired by the Penrose triangle, the final logomark reflects the complexity of combining financial investment with social impact. I developed the full visual identity system—including typography, iconography, color palette, and brand guidelines—and secured alignment and final approval through presentations to the executive team and international board.

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Role: Creative Director, Brand Strategist
Client: Timeless Media