Brand identity and visual system for Link, a first-of-its-kind communications and advertising network, replacing 7,500 pay phones across the five boroughs of New York City.

As creative director on the project, I led a team of designers and worked with content, product, engineering, and UX teams to develop a user-focused brand system for Link’s 55” digital displays. That, in turn, blossomed to become an overall redesign of the Link visual system. This work included brand strategy, UX research, visual design, and development of best practices across cross-platform applications.

The initial LinkNYC project grew, with InLinkUK launching in London and cities across the UK, as well as kiosks in Newark and Philadelphia.

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Role: Creative Director, Brand Strategist
Client: Intersection