Creative direction for the brand identity and website of Place Exchange, a programmatic media company.
Strategizing with marketing and product leads on brand personality, tone, look and feel, I led a team of designers in the development of a brand identity for Place Exchange and directed its implementation across print, digital and UI touch points.
I also managed the placeexchange.com website project from brief to launch, working closely with the CEO and senior sales and product leaders, managing expectations and directing all creative endeavors. I directed my team in the UX and UI design for the project, managed an external development team, presented work to executives for feedback and managed the final launch of the project.
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Role: Creative Director, Brand Strategist
Client: Place Exchange