To showcase the peace of mind Aura’s AI-powered online safety delivers across generations, we looked to Robert Downey Jr. to tell the story of a lifetime—with a little help from weird science!

Produced in collaboration with AGBO Films and acclaimed filmmaker Joe Russo "A Lifetime of Protection" uses advanced AI and machine learning to de-age and then age Robert.

In my role as VP of Creative at Aura, I took 'what if?' to 'wow!', working with internal stakeholders, agency, and creative partners to bring the spot to TV, streaming, and paid media.

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The Challenge
Drive awareness of the Aura brand via video spot to run on linear/CTV, paid, and organic.

The Tactic
Harness Robert Downey Jr.'s longevity in the spotlight to tell a story across generations.

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Role: VP of Creative
Client: Aura