Shoutable: Unleash your inner romantic—or hilarious prankster—on New York City streets! This app lets you blast personalized cards onto public screens for a full minute of fame. Think digital billboards, powered by your feels.

From whiteboard scribbles to the final "go-live," I personally steered the creative ship as Senior Creative Director. Partnering with the executive team, I dove deep into product development, user experience, UI design, and branding, ensuring every pixel and interaction sang.

I spearheaded the product and UX vision, sketching out user journeys and wireframes to build the app's first MVP. Then, I rallied the design and engineering squads to craft the final UI and nail the iOS and Android launches through rigorous development and QA.

I shaped the entire brand vibe, from logo to voice, leading a talented design squad to nail the look & feel. Beyond our in-house magic, I curated and directed external partnerships, bringing in a dream team of guest illustrators and designers to create a stunning library of 100+ unique cards.

Finally, I led the marketing charge, partnering internally and externally on launch events, press, photoshoots, and high-impact advertising campaigns.

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Role: Creative Director, Brand Strategist
Client: Intersection