Shoutable - the app for everyday grand gestures. With Shoutable, users can post customized cards to screens on city streets. Each card plays for 60 seconds on the screen of the user’s choice.
As Senior Creative Director, I oversaw the project from concept to launch. Working closely with the executive team, I directed all creative decisions for product development, user experience, UI design and branding.
I led the product and UX teams, developing user flows, wire frames, and the first MVP version of the app. I then directed the development of final UI designs, overseeing our engineering and UX teams in the development and QA of the final iOS and Android products.
I was responsible for the overall brand and look & feel for the product, managing a team of designers in the development of logos, typography, color, copy and tone of voice.
I directed all external partnerships, curating and managing guest illustrators and designers in the development a suite of over 100 bespoke cards.
Finally, I worked with internal and external partners on the marketing effort, including launch events, press, photoshoots and advertising campaigns for the product.
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Role: Creative Director, Brand Strategist
Client: Intersection