Shoutable is a mobile app that lets users display custom digital cards on public billboards across New York City.

Product & UX Leadership
As Senior Creative Director, I partnered with the executive team from concept to initial release, guiding product development, UX/UI design, and branding. I established the product vision and led the design and engineering teams through UI execution, testing, and launch.

Brand & Creative Direction
I established the core brand identity, including logo design, visual style, and tone of voice. To build out the content library, I directed our in-house team and managed external creative partners, curating over 100 launch templates from guest illustrators and designers.

GTM & Marketing
I led the design strategy for the launch, collaborating with internal teams and agencies on press assets, photoshoots, launch events, and advertising campaigns.

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Role: Creative Director, Brand Strategist
Client: Intersection